Products
McBile® AI-Engine product family
iGaming Pulse
AI-driven predictive analytics for iGaming operators, with multi-brand and multi-currency support. 600+ metrics; traffic quality scoring from day one and traffic payback prediction from week one; antifraud; RFM and VPS analysis and segmentation. Player engagement, CJM, churn and VIP prediction at the top level. Built on ML models; add-on modules (Player 360, VIP 360, Retention 360, Finance 360) extend the platform with deep-dive ML.
Player 360
Deep-dive ML add-on for iGaming Pulse: VIP detection from minute one, personalization, churn analysis, and support analytics (e.g. Intercom) as a growth lever.
VIP 360
ML-powered add-on for iGaming Pulse: tool for VIP managers with personalized strategies for touches and offers, CRM, manager KPI, and dashboards.
Retention 360
ML-powered module for iGaming Pulse: auto retention (email, SMS, AI-calls); reporting, BI, and insights; deep-dive assessment of campaigns and bonuses; personalization and scaling of success.
Finance 360
Add-on module for analytics with full P&L and full coverage of the analytics ecosystem. Connect accounting platforms (Xero, QuickBooks, etc.); upload data including from Google Drive in any common format; reconciliation of costs by game provider, PSP, and more. Optional automation of document import.
Product Signal
Observation platform for product state and performance: automatic monitoring with alerting, verification of text and content so you know when something breaks or changes. You can add Swotsy to it to get comparative analysis of your product vs competitors.
MagiaBuy
Automation platform for media buying: increase scaling by up to 70% while cutting resource costs by up to 2x. Built for teams who want to grow volume without proportionally growing spend.
Swotsy
Intelligence tool: continuous analysis of competitors' offerings, campaigns, and propositions. Also monitors competitors' SMM channels and their presence in search. Can also integrate with each product.