Platform Features
Everything you need for comprehensive iGaming analytics
AI Analytics & 600+ Metrics
AI-powered analytics with 200+ player metrics and 400+ aggregate KPIs. Traffic quality scoring from day 1, payback from 3 days, personalization per player.
- Traffic quality scoring from day 1
- Traffic payback from 3 days
- Personalization per player
- GGR, NGR, Real NGR, RTP, margin
- LTV, RFMVPS segmentation
- Automated analytics workflows
Multi-Brand & Multi-Currency
Unified data across all your brands with multi-currency support. Brand-specific configs, cross-brand analytics, automatic EUR conversion.
- Brand-specific configurations
- Cross-brand analytics
- Multi-currency support
- Automatic EUR conversion
- Per-brand dashboards
Traffic & Affiliate Analytics
Complete traffic attribution and affiliate tracking. Partner ROI, CPA/RevShare, traffic source performance, real-time commission sync.
- Traffic quality scoring from day 1
- Traffic payback from 3 days
- Partner ROI & RevShare vs CPA
- Affiliate performance ranking
- Real-time commission sync
Predictive ML & VIP Detection
Machine learning for early VIP detection from 1 minute. Predict player behavior, churn risk, LTV forecasting with self-improving models.
- VIP detection from 1 minute
- Real-time behavior prediction
- Churn risk & LTV forecasting
- Self-improving ML models
- Anomaly detection
Player Journey & Personalization
Full player lifecycle from registration to VIP. Tailored offers and rewards based on behavior, touchpoint analysis, conversion optimization.
- Registration to VIP journey
- Personalized rewards per player
- Touchpoint & drop-off analysis
- Dynamic bonus optimization
- Engagement maximization
Fraud Detection
Advanced anti-fraud with device fingerprinting, multi-accounting detection, bonus abuse tracking, velocity checks.
- Device fingerprinting (Fingerprint integration)
- Multi-account detection
- Bonus abuse patterns
- Velocity fraud checks
- Behavioral tags
Custom Reports
Reports by business areas: Revenue, Players, Traffic, Partners, Bonuses, Fraud, VIP, Retention. Multiple formats with scheduled delivery.
- Reports by business direction
- Excel, DOCX, PDF, CSV formats
- Scheduled delivery (daily/weekly/monthly)
- Email/Slack notifications
- Custom templates
CRM & Communications
Integration with CRM platforms and communication tools. Customer.io, Twilio, ElevenLabs for email, SMS, voice and player engagement.
- Customer.io integration
- Twilio SMS & voice
- ElevenLabs AI voice
- Campaign analytics
- Engagement scoring
Security First
Enterprise-grade security with comprehensive access control, encryption, and monitoring.
- 2FA authentication
- OAuth integration
- SSL/TLS encryption
- Role management
- VPN tunnel access
- Logging & alerting (Email/Slack)
Tech Stack
Coverage Areas
Automated analytics and workflows across these domains
Data & Analytics
- Data processing & validation
- Player metrics & RFM
- Affiliate & traffic analytics
- Cohort & retention analysis
- VIP management
- Fraud detection
AI & Machine Learning
- Early VIP detection
- Predictive analytics
- Player journey mapping
- Behavior prediction
- Personalization engine
- Real-time insights
Security & Operations
- 2FA & OAuth
- Role management
- VPN tunnel access
- Logging & alerting
- SSL/TLS encryption
- Scheduled sync