Powerful Analytics Features
Everything you need to analyze, predict, and optimize your iGaming operations
600+ Analytics Metrics
200+ player metrics and 400+ aggregate KPIs. Traffic quality scoring from day 1, payback from 3 days, personalization per player.
Multi-Brand & Multi-Currency
Unified data across all your brands with multi-currency support and cross-brand analytics
Traffic Attribution
Partner ROI, CPA/RevShare, affiliate performance. Traffic quality scoring from day 1, payback from 3 days.
Anti-Fraud & Fingerprint
Device fingerprinting, multi-account detection, bonus abuse, velocity checks.
AI-Powered Analytics
Automated workflows across analytics, fraud, traffic, VIP, and operations
MCP Integrations
Connect your platforms via MCP. Real-time sync, secure protocols, 25+ integrations.
Key Metrics
Core analytics metrics powering your decisions
Financial Metrics
- GGR - Gross Gaming Revenue
- NGR - Net Gaming Revenue
- Real NGR - after corrections & chargebacks
- LTV - Lifetime Value & cohort analysis
Player Metrics
- RFM + VPS Scoring
- Tier-based player segmentation
- Churn Prediction with behavioral analysis
- Behavioral tags for segmentation
Traffic & Attribution
- Partner ROI & CPA/RevShare
- Traffic quality scoring
- Payback & cohort performance
- Source attribution