Metrics Catalog

Strategic metrics for C-level and executive reporting

Complete profit and loss statement metrics

Detailed cost breakdown and ratios

Money flow and balance metrics

Efficiency and profitability ratios

Conversion funnel metrics

ROI and marketing performance metrics

User activity and engagement metrics

Game and provider performance metrics

Retention and lifecycle metrics

Bonus efficiency and cost metrics

VIP player metrics and performance

Support and operational metrics

Fraud detection and verification metrics

User demographic metrics

Player segmentation, lifecycle, recency and smart columns

Cohort prediction and payback metrics

Advanced player scoring (Recency, Frequency, Monetary, Velocity, Profitability, Security)

Automated fraud and anomaly detection metrics

Financial and behavioral ratios

Step-by-step conversion metrics

Traffic and cohort quality indicators